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People
Driven by curiosity, collaboration, and a shared passion for innovation, our team brings diverse expertise and a future-forward mindset to every challenge.

We are a transdisciplinary team of designers, social scientists, engineers, technologists and behavior researchers. Our diversity gives us the competitive advantage to explore challenges from unique perspectives. Our stronghold in behavior design enables us to generate profound insights that help our clients anticipate shifts, adapt to change, and create innovative solutions for an uncertain future.

Meet the Minds Shaping ERGO’s Future
  • Fady Michel
Fady Michel
Founder and Chief Vision & Strategy Officer
I’m deeply passionate about human-centered design, impact innovation, and designing futures. I’m driven by a belief that true innovation begins with empathy and ends with meaningful impact. With this conviction, I founded ERGO, a strategy and innovation design firm, where we are driven by the belief that human behavior holds the key to unlocking meaningful growth.
Karim Morcos
Partner and Chief Acceleration Officer
I'm an entrepreneur with an accumulated experience in technology, arts, education and service industries. I'm passionate about studying digital trends, and designing human-centered solutions that enhance the human experience.
  • Karim Morcos

Team Mindset
Innovation is a mirror for an intentional design process, and more intrinsically, for a human-centered mindset. Our team interweave design thinking and systems thinking mindsets into the fabric of our culture to capture complexity, build deep empathy and craft new meanings and connections that drive the innovation process.

Focus on Human Values
Embrace Ambiguity
Nurture Curiosity
Foster a Culture 
of Experimentation
Cultivate a Bias
Towards Action
Think in Systems
Craft New Connections
Collaborate Across
Boundaries