Strategy
ERGO: Redefining Innovation with a Human-Centered Approach
Founded in 2016, ERGO was built on the belief that true innovation starts with people. We are a strategy and innovation consulting firm dedicated to restoring customer-centricity and enhancing human experience through thoughtful design and innovation. Everything we do revolves around understanding people, their needs, and the environments they interact with, helping businesses shape solutions that make a real impact.
Who We Are
At ERGO, we’re a diverse team of designers, engineers, social scientists, and behavioral researchers. We work where future foresight, design, and human behavior meet, uncovering opportunities that others may miss. Our mission is simple: to help our clients create user-centered experiences, services, and products that lead to sustainable growth. We don’t just look at the trends shaping today’s world—we dig deeper to uncover the hidden disruptions that can unlock the future for our clients.
Our Design Philosophy
Our design approach is rooted in understanding how people think, behave, and interact with the world around them. By combining user experience, behavior research, and design psychology, we get to the heart of what shapes user behavior. We help businesses develop a more personal and scientific understanding of their customers, so they can design solutions that feel intuitive and natural. When you bring user-centricity back into focus, you minimize risk and raise your chances of designing something truly meaningful.
What We Bring to the Table
At ERGO, we don’t believe in guessing what people want. We put in the work to understand context and dig deep into user behavior. By focusing on human-centered design principles, we help organizations create value that truly resonates. To us, customer-centricity isn’t just a trend—it’s the future of innovation. We make it our mission to deliver real, measurable value through deep user insights and breakthrough strategies designed for sustainable growth.
How We Find User Insights
We believe deep user insights are the foundation of meaningful innovation. That’s why we put a huge emphasis on well-designed user research. By combining Ethnographic Observation, Stakeholder Engagement, and In-Context Immersion, we get close to the people we’re designing for—observing their behavior in real-world settings and identifying the hidden needs and motivations that often go unnoticed. Using advanced research synthesis tools, we connect the dots, uncover patterns, and extract insights that serve as the foundation for the design process.
Turning Insights into Innovation
Understanding users is just the beginning. We take those insights and translate them into customer-centered products, services, and experiences that offer real value. From the early stages of prototyping, we get solutions into the hands of users, gathering feedback quickly and iterating fast. This constant cycle of testing and refining helps us design innovative solutions that meet the needs of today, and create lasting impact. Whether it’s through new products or transformative services, we help businesses stand out by creating positive deviance in their industries.
A Strategy Built Around People
Innovation isn’t just about designing cool products—it’s about designing systems, processes, and even cultures that foster innovation across an entire organization. Without a clear strategy, it’s easy for different parts of a business to head in conflicting directions. That’s where ERGO comes in. We work closely with our clients to design innovation blueprints that align with their overall business goals. Our human-centered strategies ensure that innovation efforts are streamlined, creating value that’s consistent, sustainable, and in line with the company’s broader vision.
Let’s Connect
Interested in learning more about how we apply design thinking to solve real-world challenges? Read about our Design Thinking Process.
And to stay in the loop with our latest projects and insights, follow us on LinkedIn, Facebook and Instagram.